Geoffrey Moore

Brilliant speaker and author of the bestseller Crossing the Chasm, Geoffrey Moore is the premier marketing consultant to the technology industry today. Moore's specialty is showing technology companies how to break into mainstream markets and then capitalize on unique high-technology hypergrowth opportunities. Drawing examples from current industry leaders and promising start-ups, he examines life-cycle marketing and the demands placed on those who must navigate in a world of constant transition. Moore was a principal and partner at Regis McKenna Inc., a leading high-tech marketing and communications company, and prior to that, was a sales and marketing executive in three software firms. He is frequently speaker at industry conferences and also lectures at business schools