| |
|
Martha Rogers
|
|
|
| Martha Rogers, Ph.D is known as a thought leader, visionary, and educator in the rapidly growing fields of managing customer relationships and interactive marketing. She has co-authored several best-selling books, including The One to One Future, on the use of emerging technologies to grow business revenues and profits. Known as a "guaranteed standing ovation" for her groundbreaking lectures on 1to1 customer relationships, Dr. Rogers is an Adjunct Professor at the Fuqua School of Business at Duke University, where she spearheads CRM coursework at the MBA level. In 1997, Dr. Rogers was chosen as Educator of the Year by Sales and Marketing Executives. |
|
|
|
|
| |
| |
|